THE NURSERY PHOTOGRAPHY BUSINESS COURSE
The Nursery Photography Business That Gives You Your Life Back
For photographers ready to swap one-off clients for recurring income
Twenty years, 300+ nurseries, and an exact system built from real-world experience — so you can skip the mistakes, the trial and error, and the guesswork.
LETS BE COMPLETELY REAL FOR A MINUTE…..
Does any of this sound a bit too familiar?
You absolutely love taking photos , but blooming heck, chasing down individual portrait or wedding clients one by one is getting exhausting.
Struggling to fill your calendar is a proper head melt. Spending hours on social media or marketing just to try and bag a single booking is incredibly draining.
Your weekends are a total gonner. You’re missing out on family stuff and actual life because you are stuck editing or shooting when everyone else is off.
You’re great with people and brilliant at what you do, but it feels like you are constantly running on a treadmill just to keep the business moving.
You know there's a better way to do this — you just haven't found it yet.
None of that's because you're doing anything wrong. Nobody ever handed you a system for this.
I didn't start with a mentor or a roadmap. I built this the hard way, in real nurseries, over years of testing what actually works.
BUT IT DOESN’T HAVE TO BE THAT WAY…..
Imagine a business where the bookings come to you.
That's the best bit about nursery photography, done properly. You get into a nursery, look after them, and they want you back. Year after year. No more starting from zero every single month.
Whether you want to fill a quiet calendar with proper weekday work, or replace the one-off chasing altogether, it's the same fix. You stop hunting for bookings one at a time, and you start building relationships that rebook themselves.
And here's the bit that surprises most people. You don't need to work full time hours to make a full time income. Part time hours. Full time money. Weekends actually yours.
That's why I made Business In A Box. Not tips, not theory. The exact system I still use today to run 80+ nurseries a year, handed over start to finish. Every script. Every price.
Every mistake, already made, so you don't have to make it too.
This is the exact system that pays my mortgage, raised my two kids, and gives me every school holiday off for the best part of 20 years.
It's not a theory course. It's my actual business, handed to you.
I made every single mistake in this business so you don’t have to
20 YEARS. 300+ NURSERIES. BUILT COMPLETELY ALONE.
I'm Nicola. I've been photographing children in nurseries for 20 years. I shoot over 80 nurseries a year — and this business has given me everything.
It pays my mortgage as a single mum. It meant I never missed a summer with my kids. And gave me the kind of weekend freedom most photographers don’t even know is possible.
I built it completely on my own. No mentor, no roadmap, nobody showing me the way. Undiagnosed ADHD and all.
Business in a Box is everything I wish someone had handed me at the start - the complete system, from your very first phone call to keeping nurseries coming back year after year.
It officially launches Wednesday 30th September 2026
Your First Nursery Call -
The Free Script
The hardest part is picking up the phone.
This short guide gives you the exact words to say on your very first call to a nursery manager — so you know exactly what to say, how to say it, and what happens next.
No hard sell. No awkward pitch. Just one simple conversation that gets your foot in the door.
Click below and I will send it straight to your inbox
What's Inside Business In A Box
16 modules. Everything you need. Nothing you don't.
The Set Up
📁 Module 1 - Before You Start
Get legally and practically ready, so you walk into your first nursery like you've done this for years.
📁 Module 2 - Creating Your Brochure
Build the brochure that gets a nursery manager to take you seriously in seconds.
📁 Module 3 - Online Gallery Setup & Pricing
Set up the system that takes payment and handles ordering for you, using proven psychology that gets parents spending more.
📁 Module 4 - Email Sequence
Build the automated sequence that chases orders and reminds parents while you're not even thinking about it.
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02
The Bookings
📞 Module 5 - Finding Your Nurseries
Know exactly where to look and who to approach first, instead of guessing
📞 Module 6 - The Cold Call
My word for word script for the call that gets you through the door, plus how to handle every objection you'll hear
📞 Module 7 - Once You’re Booked
Everything between "yes" and shoot day, handled properly, so nothing gets missed.
📞 Module 8 - Saturday Sibling Day
An optional Saturday add-on for siblings who don't attend the nursery. A great little earner, whenever you want it.
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The Shoot Day
📸 Module 9 - Before the Day
Get every bit of prep and job setup sorted in advance, so nothing catches you out on the day.
📸 Module 10 - On the Day - Setting Up
Arrive and set up like you've done this a hundred times.
📸 Module 11 - On the Day - The Shoot
Run a calm, efficient shoot with a room full of children who've never met you before.
📸 Module 12 - Posing & Getting the Shot
Get genuine, sellable expressions out of every age group, even on their worst day.
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And it goes much deeper than the module list suggests. Inside you'll find the pricing psychology that gets parents to spend more, the exact scripts that get nursery managers to say yes, the little things I say to children to get that genuine belly laugh, the way I build relationships with staff that keep me at the top of their list — and every mistake I made along the way, how I fixed it, and how you can avoid it altogether.
Plus templates, downloads, and scripts throughout — so you're never starting from scratch.
The System
🚀 Module 13- Graduation
Run graduation as one of your easiest, highest-converting shoots
🚀 Module 12 - Editing & Workflow
My fast, repeatable editing system, so you get through a whole nursery without cutting corners.
🚀 Module 13 - Uploading & Delivery
Get galleries live and selling, without leaving easy extra orders behind.
🚀 Module 14 - Keeping Your Nurseries Year After Year
Turn a one-off booking into a client who rebooks you, every year.
Don't Just Take My Word For It
Here's what nursery managers say about working with me
"Nicola has visited our setting several times now and we are always so pleased by the positive experience. Nicola is warm and welcoming and makes the photoshoots enjoyable and exciting for the children. Parents are always pleased with the outcomes."
⭐⭐⭐⭐⭐ Hollie Dootson - Vale Street Nursery"Nicola has been coming to our setting for over 10 years working her magic with the camera. We have always been happy with the service Nicola provides and how patient and caring she is with the children and families."
⭐⭐⭐⭐⭐ Gina Scholes - Sale Private Day Nursery"A fantastic experience from start to finish! Nicola was patient, friendly and brilliant with the children. The photos were natural, high quality and truly captured each child's personality. We've had amazing feedback from parents — highly recommended!"
⭐⭐⭐⭐⭐ First Steps Nursery"Nicola has been coming to our nursery setting for over 10 years. She is extremely professional, patient with the children and always delivers the best photographs. Would highly recommend!"
⭐⭐⭐⭐⭐ Natalie Thompson - Building Blocks NurseryThese relationships didn't happen by accident.
They're the result of the exact system I teach in this course.
Choose Your Box
One course. Three ways to work with me.
Works anywhere in the world. The gallery software I use covers the UK, US, Canada, Germany, Austria and Switzerland. Elsewhere, there are good alternatives that do the same job, and the core system stays exactly the same either way. Full details in the FAQ
TIER 1 — THE COURSE
£497
The complete Business In A Box course. Self-paced, yours to keep forever.
Everything you need to find nurseries, book them, photograph them, deliver the images, and keep them coming back year after year. Scripts, templates, and downloads included throughout.
😉 Plus — a little bonus inside the course that could put £200 straight back in your pocket. I'll tell you more when you're in.
TIER 2 — THE COURSE + SUPPORT
£797
Everything in Tier 1, plus 3 x 1-on-1 strategy calls with me personally within your first 12 months.
You bring the questions, I bring 20 years of answers. Each call is focused entirely on where you need me most — whether that's your first cold call, your pricing, your shoot day setup, your online ordering system, or anything else across the whole workflow. Whatever you're working through, we work through it together.
Limited to just 15 students per year — I suspect these will fill quickly.
TIER 3 — THE FULL
EXPERIENCE - £1,997
Everything in Tier 1 and Tier 2, plus a live shadow day in Manchester.
You come to me. You watch me work a real nursery shoot from start to finish — the setup, the shoot, the system, all of it. We finish with a coffee and a full debrief so you leave with every question answered.
Only 6 shadow days available in the entire year. That's it. Six.
Included with every tier
🎁 A £200 bonus, already built in Set up your ordering system the way I show you, and once you hit your first £500 in sales, you unlock £200 credit back. It's built into the software itself, an easy win on your very first nursery. Available if you're using the gallery software I recommend, covered in the course.
🎁 Every script, checklist and template you need Cold call scripts, brochure templates, kit checklists and more. All included as downloads, so you can move faster, stay organised, and skip the blank-page panic.
🎁 Ongoing updates, straight from me New software, a quicker way of editing, something changing in the industry, or a piece of kit that actually makes a difference. Whenever I come across something worth knowing, I'll email you. Big or small, if it helps you, you'll hear about it.
⏰ Launch week bonus — live Q&A with me Sign up within 48 hours of launch and you're straight onto a live, hour-long group Q&A with me. Can't make it live? Send your question ahead of time and you'll get the full replay regardless.
Buy before Thursday 2nd October, 11:59pm UK, to unlock it. After that, it's gone.
THE GUARANTEE
30 days. Do the work, use the system, and if it doesn't pay off, I'll refund you. That's how much I believe in it.
Full terms of the guarantee available at checkout.
THE DEADLINE
Business In A Box opens Tuesday 30th September.
The live Q&A bonus disappears 48 hours after doors open. Tier 2 is capped at 15 spots a year. Tier 3 at just 6. Once they're gone, they're gone until the next intake.
BE THE FIRST THROUGH THE DOOR
Business In A Box launches Wednesday 30th September 2026.
Tier 2 is limited to just 15 students per year. Tier 3 — the live shadow day in Manchester — has only 6 spots in the entire year.
Get your free cold call script now and you'll be first to know when doors open.
Your Questions, Answered
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Yes, 100%. If you can already handle a camera and talk to people, you've got everything you need. I'm not teaching you how to take a photo. I'm handing you the complete business blueprint, the scripts, the templates, the workflow, so you can take the skills you already have and build a proper income around them.
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Not the way I show you it. It can feel like a minefield if you try to figure it out alone, trust me, I've been there. That's why there's a whole module dedicated to setting up your online ordering system from scratch. I walk you through my exact setup, pricing, and automated emails step by step, so once it's built it just runs in the background while you get on with shooting.
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Ha, they absolutely can be. But that's exactly why there's a whole module dedicated to it. I'll show you my exact techniques for getting gorgeous, natural portraits out of toddlers without stressing them out, or yourself. You don't need to be a child whisperer. You just need to know what actually works, and I'll give you all of it.
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You're not selling anything on this call, so there's no pressure and nothing to talk anyone into. It's a short, friendly chat, and I'll give you exactly what to say, including how to answer the questions managers actually ask. Once you've made your first one, you'll wonder what you were so worried about.
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Whenever I come across something new, new software, a quicker way of editing, something changing in the industry, or a piece of kit that actually makes a difference, I'll email you. Big or small, if it helps you, you'll hear about it. Tiers 2 and 3 add direct, personal access to me on top of that.
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:The core system, the sales approach, the pricing psychology, and the client relationship building all work anywhere in the world. The online gallery software I use and recommend throughout the course covers the UK (including Northern Ireland), US, Canada, Germany, Austria and Switzerland. If you're elsewhere, there are good alternative platforms that do the same job, covering most of Europe (including Ireland, France, Italy, Spain, the Netherlands, Belgium, and the Nordics), Australia, New Zealand, South Africa, and parts of Asia including Singapore, Hong Kong and Japan. Whichever software you end up using, the core system you're learning stays exactly the same.
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Yes. Any tier can be split over 3 monthly payments
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30 days. Do the work, use the system, and if it doesn't pay off, I'll refund you. Full terms of the guarantee available at checkout.
Ready to get your weekends back?
Business in a Box officially launches on Wednesday 30th September 2026. But you don’t have to wait until then to start moving.
Grab the free “First Call Script” right now, learn exactly what to say to nursery managers, and get ready to transform your photography business.