THE NURSERY PHOTOGRAPHY BUSINESS COURSE
How to Build a Recurring Income as a Nursery Photographer — Without Working Another Weekend
One nursery visit can earn you more than most photographers make in a whole week of sessions — and they'll invite you back to do it all again next year. This is the complete system, built from 20 years of doing exactly this.
LETS BE COMPLETELY REAL FOR A MINUTE…..
Does any of this sound a bit too familiar?
You absolutely love taking photos , but blooming heck, chasing down individual portrait or wedding clients one by one is getting exhausting.
Struggling to fill your calendar is a proper head melt. Spending hours on social media or marketing just to try and bag a single booking is incredibly draining.
Your weekends are a total gonner. You’re missing out on family stuff and actual life because you are stuck editing or shooting when everyone else is off.
You’re great with people and brilliant at what you do, but it feels like you are constantly running on a treadmill just to keep the business moving.
You know there's a better way to do this — you just haven't found it yet.
BUT IT DOESN’T HAVE TO BE THAT WAY…..
Imagine a business where the bookings come to you.
That's the best bit about nursery photography when you do it right. Instead of constantly stressing over where the next job is coming from, you get into a nursery, look after them — and they want you back year after year.
You get to fill your calendar with proper weekday work and make a great living doing what you love.
And here's the bit that surprises most people — you're not working full time hours. But with the right system, you can absolutely earn a full time income.
Part time hours. Full time money. Weekends completely yours.
I made every single mistake in this business so you don’t have to
20 YEARS. 300+ NURSERIES. BUILT COMPLETELY ALONE.
I'm Nicola. I've been photographing children in nurseries for 20 years. I shoot over 80 nurseries a year — and this business has given me everything.
It pays my mortgage as a single mum. It meant I never missed a summer with my kids. And gave me the kind of weekend freedom most photographers don’t even know is possible.
I built it completely on my own. No mentor, no roadmap, nobody showing me the way. Undiagnosed ADHD and all.
Business in a Box is everything I wish someone had handed me at the start - the complete system, from your very first phone call to keeping nurseries coming back year after year.
It officially launches Tuesday 16th September 2026
Your First Nursery Call -
The Free Script
The hardest part is picking up the phone.
This short guide gives you the exact words to say on your very first call to a nursery manager — so you know exactly what to say, how to say it, and what happens next.
No hard sell. No awkward pitch. Just one simple conversation that gets your foot in the door.
Click below and I will send it straight to your inbox
What's Inside Business In A Box
15 modules. Everything you need. Nothing you don't.
The Set Up
📁 Module 0 - Welcome & Introduction
📁 Module 1 - Before You Start
📁 Module 2 - Creating Your Brochure
📁 Module 3 - Online Gallery Setup & Pricing
01
02
The Bookings
📞 Module 4 - Finding Your Nurseries
📞 Module 5 - The Cold Call
📞 Module 6 - Once You’re Booked
📞 Module 7 - Preparing For the Day
03
The Shoot Day
📸 Module 8 - On The Day - Setup
📸 Module 9 - On the Day - The Shoot
📸 Module 10 - Posing & Getting The Shot
04
And it goes much deeper than the module list suggests. Inside you'll find the pricing psychology that gets parents to spend more, the exact scripts that get nursery managers to say yes, the little things I say to children to get that genuine belly laugh, the way I build relationships with staff that keep me at the top of their list — and every mistake I made along the way, how I fixed it, and how you can avoid it altogether.
Plus templates, downloads, and scripts throughout — so you're never starting from scratch.
The System
🚀 Module 11 - Editing Workflow
🚀 Module 12 - Uploading & Delivery
🚀 Module 13 - Your Email Campaign
🚀 Module 14 - Keeping Your Nurseries Year After Year
Don't Just Take My Word For It
Here's what nursery managers say about working with me
"Nicola has visited our setting several times now and we are always so pleased by the positive experience. Nicola is warm and welcoming and makes the photoshoots enjoyable and exciting for the children. Parents are always pleased with the outcomes."
⭐⭐⭐⭐⭐ Hollie Dootson - Vale Street Nursery"Nicola has been coming to our setting for over 10 years working her magic with the camera. We have always been happy with the service Nicola provides and how patient and caring she is with the children and families."
⭐⭐⭐⭐⭐ Gina Scholes - Sale Private Day Nursery"A fantastic experience from start to finish! Nicola was patient, friendly and brilliant with the children. The photos were natural, high quality and truly captured each child's personality. We've had amazing feedback from parents — highly recommended!"
⭐⭐⭐⭐⭐ First Steps Nursery"Nicola has been coming to our nursery setting for over 10 years. She is extremely professional, patient with the children and always delivers the best photographs. Would highly recommend!"
⭐⭐⭐⭐⭐ Natalie Thompson - Building Blocks NurseryChoose Your Box
One course. Three ways to work with me.
TIER 1 — THE COURSE
£497
The complete Business In A Box course. Self-paced, yours to keep forever.
Everything you need to find nurseries, book them, photograph them, deliver the images, and keep them coming back year after year. Scripts, templates, and downloads included throughout.
😉 Plus — a little bonus inside the course that could put £200 straight back in your pocket. I'll tell you more when you're in.
TIER 2 — THE COURSE + SUPPORT
£797
Everything in Tier 1, plus 3 x 1-on-1 strategy calls with me personally within your first 12 months.
You bring the questions, I bring 20 years of answers. Each call is focused entirely on where you need me most — whether that's your first cold call, your pricing, your shoot day setup, your online ordering system, or anything else across the whole workflow. Whatever you're working through, we work through it together.
Limited to just 15 students per year — I suspect these will fill quickly.
TIER 3 — THE FULL
EXPERIENCE - £1,997
Everything in Tier 1 and Tier 2, plus a live shadow day in Manchester.
You come to me. You watch me work a real nursery shoot from start to finish — the setup, the shoot, the system, all of it. We finish with a coffee and a full debrief so you leave with every question answered.
Only 6 shadow days available in the entire year. That's it. Six.
BE THE FIRST THROUGH THE DOOR
Business In A Box launches Tuesday 15th September 2026.
Tier 2 is limited to just 15 students per year. Tier 3 — the live shadow day in Manchester — has only 6 spots in the entire year.
Get your free cold call script now and you'll be first to know when doors open.
Your Questions, Answered
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Ha — they absolutely can be! But that's exactly why there's a whole module dedicated to it. I'm sharing my exact techniques for getting gorgeous, natural portraits of toddlers without stressing them out — or yourself. You don't need to be a child whisperer. You just need the right tricks, and I'll give you all of them.
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So was I. I once sat staring at the Yellow Pages for two hours before I could bring myself to pick up the phone — because I had no idea what to say. Now I do. And I'm giving it to you. Grab my free cold call script and see exactly how simple that first conversation actually is.
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Each nursery visit can earn anywhere from a few hundred pounds to well over £1,500 — depending on the size of the nursery and how well the system is set up. I shoot over 80 nurseries a year. Even at a conservative average, that adds up to a very solid full-time income.
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It can feel like a minefield if you try to figure it out alone — trust me, I've been there. That's why there's an entire module dedicated to setting up your online ordering system from scratch. I walk you through my exact setup, pricing structure, and automated emails step by step. We build the whole thing together so it just runs in the background while you get on with shooting.
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Yes — 100%. If you can already handle a camera and talk to people, you've got everything you need. I'm not teaching you how to take a photo. I'm handing you the complete business blueprint — the scripts, the templates, the workflow — so you can take the skills you already have and apply them to recurring weekday income.
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: Don't worry about it. You don't need to spend weeks designing anything or pay a graphic designer. I give you my exact Canva brochure template — the one I actually use. Drop your own images in, add your details, and you're ready to go. Done.
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Not at all. You don't need a massive studio setup or heavy complicated flash kits. I show you the exact compact kit I use — everything fits in a standard car boot , doesn’t take lomg to set up on your own. Simple, practical, and it works brilliantly.
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You get lifetime access to everything — all the modules, scripts, templates, and any future updates. It's completely self-paced so you can work through it whenever suits you. Late at night, on your edit days, whenever. No deadlines, no pressure. It's yours forever.
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If you want to move faster and have someone in your corner, yes. Tier 1 gives you the complete system. Tier 2 adds three 1-on-1 calls with me personally — bring whatever you're stuck on and we'll work through it together. Tier 3 adds a live shadow day in Manchester where you watch me run a real nursery shoot from start to finish, followed by a coffee and full debrief. If you want to see the whole thing in action before you do it yourself, there's nothing like it.
Ready to get your weekends back?
Business in a Box officially launches on Tuesday 15th September 2026. But you don’t have to wait until then to start moving.
Grab the free “First Call Script” right now, learn exactly what to say to nursery managers, and get ready to transform your photography business.